
| HISTORY 1982 and later by Brian Mackey and Eric Lowry Click here for The Earlier Years Mid 1970's |
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History
The Early Years 1980 and the later years Chronology Ulster Hosiery Ltd, Dundonald Manufacturing Fully fashioned Stockings Seamfree Tights Knitwear Processes Yarn Styles & Stitches Skills Sales History Factory Life Galleries Fully Fashioned Stockings Seamfree Stockings & Tights Knitwear Sales Conferences Sales Team Slimfold Pack Sales Visitors Sales Promotion Shop floor Early Colleagues Employees International Conferences Locations VF Service Awards Contact us Memories Press Reports Links |
1982 was a very significant year in the history of the Company and I am very greatful to Brian Mackey and Eric Lowry for supplying a pen-sketch of the following years. 1981 The hosiery range was relaunched with new heavy denier products added to widen the appeal of the collection. Berkshire Ladies socks and heavy knit tights, and children’s tights under the Poodle Bunny Hugs label were introduced. Meanwhile the sock business met and exceeded sales and profit targets greatly compensating for the early difficulties. The Falkland conflict brought in substantial additional business as the Department of Defence rebuilt stocks of military socks. Also an excellent relationship with customers such as Damart and Umbro was maintained. 1982/3 Fashion trends and major changes in the British market were adversely affecting the sales of branded ladies fine denier hosiery. Sales team was strengthened by the recruitment of Rick Wildgust and Judy Rodgers - Geddis should be able to confirm the year and precise timing. Kymen Sukka of Finland took a share in the business in the mid 80’s to assist product development of the sock ranges and support the company’s efforts to secure greater market share of the emerging market for Ladies socks.
Another critical but positive factor, throughout almost all of the buy out years from March 1982 to September 1989, was the achievment of cash flow budgets, the result of conservative planning and careful financial management. Mr Peter Brand accepted the appointment of Non Executive Chairman and for more than four years gave generously of his time and retail market experience. His wholehearted support was appreciatively acknowledged by the Board upon his retirement in 1986. At the end of 1982 and early 1983, new sales and marketing management was quickly recruited with Rick Wildgust (formerly with Playtex ) becoming Ladies Hosiery Sales Director and Judy Rogers (formerly with Johnson & Johnson) Marketing Manager. 1983/4 Berkshire strengthened its marketing when Linda Beers was first involved to support with marketing and promotion. With considerable input from Geddes Irvine and the whole design, development and marketing teams, the Berkshire range underwent a major makeover with new and more up to date products and packaging including the highly successful Finesse 15 denier range, the famous ‘Folies’ hold up stocking with pretty bow and of course the new seasonal collections of fashion stockings and tights featuring patterning, diamante etc. In addition new heavy gauge tights produced from the sock machinery were added to the branded range. This development breathed new life into the Berkshire brand. Unfortunately the company was unable to capitalise fully because of production and planning difficulties in meeting the demands for sales of more complicated products. At the same time, a design link with Cornelia James (about 1985) led to renewed access to top London stores and a highly successful Berkshire Promotion Week took place in Harrods along with brisk sales to other major independent retailers such as Sock Shop and House of Fraser. As a result of this renewed impact in the branded hosiery market, the company again presented a very positive image in that sector. The company - represented by Eric Lowry -was invited to take over the chair of the British Branded Hosiery Group (with regular meetings in Nottingham and impressive bi-annual customer events in venues such as Claridges and the House of Commons). It therefore represented all the major players in that market from 1987 to 1989. Unfortunately Harry Keenan had become ill and was unable to continue as Production Director. He was succeeded by Martin Campbell and subsequently by Dave McCloskey. The runaway inflation of the nineteen seventies had begun to slow down but remained a significant factor. The company had two main trades unions, A.S.T.M.S. with Sammy Stevenson representing staff and Tommy Cook jnr. with Tailor and Garment Workers representing the larger group of shop floor employees. It was faced with the dilemma of understandable annual claims and the unaffordablity of increased cost in a marketplace now subjected to high volumes of imports from low cost countries. Any serious stoppage would almost certainly have led to an immediate withdrawal of support from the bankers and the inevitable collapse of the company. However management and Unions mostly managed to compromise but at levels which customers proved unwilling to absorb and with an inevitable effect of turning potential profit to loss At the end of 1985 an attempt was made to form a partnership with a Finnish sock company, Kymen Sukka. The outcome was not successful and, following disagreement, MrKaukianan ceased to be a member of the Board. Mr Ralph Bauer acted for a period (co-inciding largely with the Kymen Sukka era) as non executive chairman and was succeeded by Mr Henry Mercer O.B.E. who remained committed and supportive until the takeover by Glamar/Hartstone in September 1989. About the end of 1987 Geddes Irvine became director for all ladies hosiery sales. In 1986/87 Eric Lowry and Bertie Martin visited knitting machine manufacturers in Italy and attended an international hosiery and sock machinery exhibition in Charlotte, North Caroina, at which time there were two important developments – a commitment to the purchase of some of the latest heavy gauge sock knitting machinery and, equally importantly, the purchase of a highly developed U.S. computerised production planning system believed essential to meeting customer deliveries on time. The company incurred losses in the deteriorating ladies hosiery markets of 1988 and 1989 and it became essential to seek a takeover which would provide the necessary financial injection to permit future production at Newtownards. Glamar / Hartstone was introduced by IDB and a takeover was completed in September 1989. Historical footnote to management buy out period. As early as 1983, management identified the potential for a successful stand alone sock business, given the evident problems facing the ladies hosiery market, and prepared a positive financial ‘what if ?’ projection. However, management was local and had strong personal commitment to the area. The economic philosophy of the time was that manufacturing was one of the few genuine wealth creators in the community and that was important. Moreover there would have been a serious question whether IDB would have supported such a radical change at that time. From the former Chief Executive Alex H Fetherston... |
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